In the end, when you no longer grace us, what happens to your email lists? If you know that you don't want to continue your business before you die, you can sell those lists. Those lists are a value-added necessity, much like the roster of customers who visit a bricks-and-mortar.
If you want your business to remain viable when you pass, or if that’s the situation, whether you want it or not, you might state your wishes for your beneficiaries in advance if possible. An estate attorney is a good investment, as your business can continue within that estate (think trust) upon your death if you are the owner. If you are operating as an entrepreneur, the same plan can work for you, especially if your beneficiary wants to continue your work.
Your estate executor is in charge of your estate when you pass. It might be a wise idea if they understand digital assets. Although you can't worry about anything once you're gone, the point is to make things easier for those you leave behind.
Finally, those email lists can disappear along with you. Over time and with neglect, lists no longer are viable, and they lose value incrementally. Read how to become a visionary regarding your email, both personal and business, at this Hyperdivergent article.
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