I know you’ve heard the phrase, “Create Once, Sell Forever” when it comes to digital products, but I think that’s a lazy phrase. You don’t just create once. You research, create, test, modify, re-test, and then sell, and then probably modify again a few more times over the years. But I’m getting ahead of myself. Let’s do talk about digital products and why you might not yet be on that bandwagon.
Digital products have nothing to do with physical storefronts, warehouses, or shipping delays. Instead, it’s built on something far more transient: creations that exist entirely online, that require no inventory, and that you can sell an infinite number of times with little to no additional effort.
Imagine writing a workbook once and selling it for years. Or designing a single planner template that thousands of people download. Or recording an online course or a song that generates income while you (hopefully) sleep. This is the beauty of digital products.
The downside is market glut, so you need to stand out. There’s a lot of trash out there, and if consumers learn over time that digital downloads=trash, then your work becomes a hard sell. There are ways to work around those obstacles, but first let’s look at what you can create, both the good and the bad…
In a world where time is the most valuable resource, digital products offer an unparalleled advantage: the ability to generate income without constant effort. Whether you’re a writer, artist, teacher, or entrepreneur, you already have knowledge and skills that can be turned into sellable assets. Read this article to learn why digital products are the ultimate online asset.
Photo by Alexander Grey at Pexels — another resource for online photos and art.
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